Everyone has heard the word SEO nowadays, though not everyone understands what it really is. But SEO is a very crucial part of digital media marketing nowadays. In fact, according to Rahul Gandhi CPA, a majority of marketers consider SEO to be a top marketing priority nowadays.
Rahul Gandhi CPA Explains What SEO Is
SEO stands for search engine optimization, where the goal is to expand how visible the company becomes on search engines through organic means. Nowadays, when anyone has any sort of question, they are very likely to simply head over to Google and look it up.
Rahul Gandhi CPA explains that the chances of your website or product being one of the top results in the search depends on how well-optimized your page is for search engines because this is what will make them boost your website up to the top. This is why SEO is important.
How SEO Works by Rahul Gandhi CPA
As the name implies, SEO works by optimizing the content of any webpage so that the search engine recognizes it as one that customers can rely on and trust, and thus recommends your page to them. While it definitely takes some time to work, the results are often worth it.
Rahul Gandhi CPA explains that search engines use rankings to determine which web pages should be displayed when a user enters a search query. Since users are most likely going to click on one of the top 5 websites shown, this is where you want your website to be. How optimized a page is will help search engines crawl the website faster and thus determine its use.
Elements of SEO
According to Rahul Gandhi CPA, there are three main elements of SEO.
On-page SEO is all the elements of a webpage that you can see. This includes everything from content to layout, such as keywords, widgets used, colors, etc. Your on-page SEO strategy should be to make the page as user-friendly as possible, while also making it as relevant to searches as possible through appropriate use of keywords.
Technical SEO is similar to on-page SEO but is more behind-the-scenes. Technical SEO is more about how the search engine sees a web page and whether or not it’s easy for the machine to crawl through and rank. Technical SEO includes things like meta tags, website structure, speed and size of the elements in the page, etc.
Off-page SEO is about the techniques that make the website rank higher – but are done away from the site itself. For example, link building, social media and bookmarking, guest posts on another website that lead back to your own page.
Off-page SEO is important because you are able to make a difference in traffic while increasing your visibility without making any changes to your website itself. If your visibility and page authority increases, your company’s relevance in the industry also grows and the search engines start considering you a reliable source of information.
With this, they will rank your page better on search engines than they would otherwise.