Rebranding

There have been many famous instances of rebranding failures in the recent past. Even mega companies like Gap, Pepsi, and Starbucks launched rebranding campaigns that cost them millions of dollars. There are no guarantees in the market that changing your business’ brand identity will make a positive impact. However, this doesn’t mean change will always lead to loss. Change is inevitable and beneficial if backed by solid reasons. That’s why Rahul Gandhi CPA researched successful branding campaigns to list how they can help your business grow. How to Legitimize Your Rebranding? Rahul Gandhi CPA Answers! The reason why Starbucks’ rebranding failed is rooted in their customers. With so much nostalgia and good vibes associated with their logo, it was jarring for their consumers to see it changed. This failure is a lesson that Rahul Gandhi CPA believes other businesses can learn from. To help your business rebrand, you must have a solid reason and communicate it to your audience. Also, the rebranding efforts shouldn’t deviate from the value you promised to your customers. And there are certainly great reasons to rebrand. Startup Failure: If you had a poor-to-average market response and could not attract investors, you should consider changing your marketing strategy. Revise your vision and mission, or make a more memorable logo. Many startups have tremendous potential but fail due to inexperience. To move… Read More »Rahul Gandhi CPA Explains How Rebranding Helps Your Business